An iconic globally renowned fashion photographer - with his work elevating from behind the scenes as an industry photographer and reaching heights of the global art market as an artist and photographer - Jvdas has become known for his unique vision and ability to seamlessly merge elements of fashion, luxury, fine art and photography and as a true artist.

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Born in Mexico, Berra began his career as a cinematographer, which is evidential in his work today in the way that his work can both communicate a feeling and story so rich that the viewer is transported into a different world. Berra’s eye and skill soon became coveted in the fashion industry and is regularly featured in top fashion publications like Vogue, GQ, Forbes, Glamour, Harper’s Bazaar, and numerous others. He also was recently named Shon Switzerland’s Creative director. Berra has collaborated with Givenchy, Ferragamo, Calvin Klein, and UNICEF amongst other designers, brands, and editorial clients.

His Mexican Heritage influences his aesthetic through passion-filled, vibrant, lively, energy and colors. His artistic choices reflect his desire to inspire the viewer to experience what he calls the “ride of the soul” and to immerse themselves in the often dream-like realms where perhaps they can take a moment of solace, reprieve, and awe.

His images, striking and thought provoking, have created a multifaceted and dynamic body of work that is ultimately beautiful and meaningful.